If you had the opportunity to pay a small fee (in our case £5) per month for a subscription to a premium account, what features would you want (or like) it to include to justify this?
We’ve already announced some features for Dozens Black but I’m interested to hear whether there are other things that might represent real value to you personally? I can’t guarantee we can do it all just because it is requested, but I would certainly like to know what comes to mind when you think of this possibility.
I’ve read some thoughts on this before, but unlike other apps, Dozens can offer benefits across current accounts, cash savings AND investments, so maybe there’s something unique we can offer that you couldn’t get elsewhere.
I’m keen to hear all your thoughts, but I’d like to offer a couple of clarifications in advance:
We aren’t changing our mission or values. We are still focused on helping customers look after their financial interests in the long run, so (probably) …
- no overdrafts
- no cashback for spending splurges
- no holding crypto
As a related question, I am aware that many packages include insurance products. I don’t think it is realistic to include this in a £5 subscription. However, if the cost increased to £10 a month, then this becomes more realistic. In which case, what types of cover would make the most sense for you? There are many different things that could be covered; house, car, travel, phones, contents, health, pets, etc.