Freetrade have some good blog articles that cover the basics. But it’s ultimately remarkably simple: if you want to invest in the stock market, you just invest in the stock market!
(I am not your financial advisor, and yes, you would have to take the time to research and assure yourself that my suggestion here has merit, but what I mean by the above is: invest in an ETF that tracks an index that includes the top/all companies in the world, weighted by their value. For most people, it’s a relatively simple and straightforward choice to invest in just 1 ETF that tracks the S&P 500, or perhaps MSCI World. That’s it.)
Robo-advisors like Wealthify and other purveyors of actively managed funds (it sounds like Dozens will fit somewhere in here) may employ experienced financial experts with decades of investment expertise, and their knowledge and talents may lead them to believe they have the ability to beat the market.
But the reality is that most can’t, and over a long enough time line, it’s most likely that none can.
My view is that if you’re in the game to invest long term: don’t throw away your money paying people or platforms to mismanage your money. If you have a belief that gains in the stock market will outperform cash savings interest (it has in the past), then just invest in the whole stock market the cheapest way you’re able to. Freetrade will help there. I’m going to guess that Dozens will not.
The strange thing about Nutmeg, Wealthify, and Dozen’s strategy, is that they actually present more choices and overcomplicate things in their presentation of “easy”. I think you hit the nail on the head there, though, when you point out that it’s really about taking responsibility away from you.
What an ethical investment platform would do (and this seems to be Freetrade’s strategy), is provide you with sufficient education that you become comfortable with taking on the responsibility yourself.