I came across this rather interesting article over the weekend:
It seems the article takes a dramatic U-turn at the end, so I’m guessing that the news about TikTok banning branded financial service content came after having done much of the research and writing
However, it raises many interesting issues, chief among them in my mind being: how do you reach young people to give them useful financial education, while protecting them (and the wider community) from fraudsters and manipulation?
(oh, and the distinctly not-on-trend use of “cash” in the headline instead of money - I’m guessing the sub-editor is not the most fintech-savvy)
Will it further glamourise risky trends (e.g. crypto, free share trading, etc.)? Or are we finally speaking to younger consumers in a language and context they care about?
What do you think of the rise of FinTok and influencers in the financial space aimed at young people, even those under 18?